Alexis Bittar: Spring E-comm
Following the “Our Values” campaign, this Spring extension reimagined the same ethos through an e-commerce lens — spotlighting individuality, texture, and modern femininity in a more intimate setting. As Art Director, I expanded the visual world into a lighter, more vibrant color story; bringing energy and warmth to the brand’s digital touchpoints while maintaining its commitment to authenticity and representation.
Shot against fresh pastel backdrops, each portrait emphasized real light, real people, and real emotion bridging the tactile, editorial sensibility of the campaign with the immediacy of product storytelling.
Role: Art Director
Imagery
