Refinery 29: Beauty Innovator Awards
Editorial Creative Director for the 2017 Refinery29 Beauty Innovator Awards campaign, I led the development of a conceptual beauty editorial that transformed award-winning products into a narrative-driven visual experience. The project reframed beauty innovation beyond product recognition, positioning it as cultural expression through a curated, model-led storytelling approach.
The shoot featured models wearing the actual winning products from the year, each styled and directed to highlight their function, aesthetic impact, and relevance within contemporary beauty culture. Through intentional art direction and visual cohesion, the campaign bridged editorial fashion language with product storytelling, creating a body of work that elevated beauty innovation into a cinematic and culturally resonant narrative.
My Role: Creative/Art Director
-
Photographer: Jason Rodgers
Hair: Mikey J
MUA: Cedric Jolivet
