Sneakersnstuff x adidas Originals Yung-1 Campaign
Featuring: George Clinton
My Roles: Art Direction: Editorial, Stylist
Sneaker campaigns often center product over perspective and missing the deeper cultural histories that shape style and influence.
Sneaker culture is rooted in legacy. When connected to music, movement, and identity, product becomes a cultural artifact and not just a release.
Video Ad
I led the visual identity for the collaboration between adidas Originals, Sneakersnstuff, and George Clinton. Reframing sneaker storytelling through the lens of funk legacy and streetwear authenticity.
Press: Vogue Writeup
Built around two tonally driven Yung-1 colorways, the campaign merged expressive styling, movement, and heritage. The imagery channeled a world where past meets present. Transforming the drop into a cultural moment grounded in identity, rhythm, and self-expression.
OOH Ad
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Photographer: Shaniqwa Jarvis
MUA: Wanthy Rayos
Stylist assistant: Sheneque Clarke