Infringe Magazine: RAPUNZEL BETTENCOURT

My Roles: Creative/Art Director (Editorial, Image, Digital)

Traditional fairytales often frame women as passive and defined by rescue, rather than agency. Reinforcing outdated narratives of power and identity.

Reclaiming these archetypes through a contemporary lens allows identity to become self-authored. Performance, desire, and spectacle can shift the narrative from being seen to self-definition.

I reimagined Rapunzel as a modern visual world rooted in glamour, desire, and self-determined power.

Set within a heightened universe of glitter, light, and movement, ascension is reframed not as rescue, but as performance. At the center is a figure who exists as both muse and force: a woman with cascading hair moving like liquid light, navigating a pole that becomes both her tower and her stage.

Wrapped in silver and refracting light, she embodies a living disco fantasy part illusion, part control. No longer a damsel, she becomes the architect of her own elevation. Transforming movement into language and performance into liberation.

Article

• Team

  Photography: Sydney A. Foster
  Hair: Erica Ezell
  Makeup: Jayson Glenn
  Styling: Vincent Smith Jr
  Styling Assistant: Joycelyn T. Hill
  Marketing Editor: Theresa Leandre
  Model: Bella Kash