Alexis Bittar: Spring E-comm
My role: Art Director (Image, Digital)
Product storytelling doesn’t have to sacrifice personality. When rooted in the same visual language, e-commerce can extend and not dilute’s a brand’s narrative.
E-commerce imagery often prioritizes clarity over character and losing the emotion and identity established in broader brand campaigns.
I evolved the Our Values campaign into a Spring e-commerce extension. Translating its ethos into a more intimate, digital-first experience.
Through a lighter, more vibrant color palette and pastel backdrops, the imagery emphasized real light, real people, and real emotion. The result bridged editorial storytelling with product clarity. Bringing warmth, individuality, and authenticity into the brand’s everyday touchpoints.
