Alexis Bittar: Our Values Campaign
As Art Director, I led the visual execution of Alexis Bittar’s FW21 campaign, translating brand ethos into compelling imagery that challenges norms around age-ism, gender and representation. Anchored by vivid portraits of activists and models who own their stories.
Ericka Hart — Activist & Educator
A breast cancer survivor and outspoken voice for racial and gender equity. Ericka brought power and vulnerability to the campaign, representing resilience and visibility in all forms.
Sylke Golding — Model & Advocate for Age Inclusivity
A striking presence who challenged industry ageism, Sylke’s portraits celebrated experience and confidence as the ultimate expressions of beauty.
Kiara Marshall — Disability Advocate & Model
With warmth and style, Kiara’s participation redefined representation in fashion as her being an amputee emphasizing movement, confidence, and body diversity as powerful storytelling.
The campaign elevated reality over retouching, and narrative over superficial glam. The aim: to show the strength of being seen, and spark meaningful conversation through visual storytelling.
Role: Art Director
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